Connect with high-value shoppers before holiday demand peaks
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More reach doesn't win holiday. Better shoppers do. | View as webpage

Reach shoppers before they decide what to buy

Holiday shoppers are already researching products and building their gift lists. October is the first click for more than half of November conversions, so the audiences you reach now are the demand you capture later.1


Microsoft Advertising can help you connect with these shoppers early. Compared with Google shoppers, U.S. Microsoft shoppers carry 12% higher household income, making them especially valuable to reach before the holiday season peaks.² So now is a great time to launch your first campaign.


If you're already advertising on Google, you can even import existing campaigns instead of rebuilding them from scratch. To get started, we want to help you with up to $1,500 in advertising credit.

Claim my ad credit

Get your playbook for the rest of the season


Explore holiday shopping trends, recommendations, and a readiness checklist to guide your strategy before, during, and after peak season.


View the holiday playbook

Reach more shoppers with AI Max for Search


AI Max helps you reach more relevant searches, deliver more personalized ads, and connect customers to the right landing pages. Capture more holiday demand with Microsoft AI built directly into your Search campaigns.


See how to test AI Max

Need help?


Whether you're launching your first campaign or building your holiday strategy, our team is here to help.


Get expert support

Sources

1. Microsoft internal — Retail Holiday Query Path (Conversion/UET), 2025, US.


2. Microsoft analysis of GWI data (Q1-Q4 2025) comparing GWI-defined Microsoft shopper and Google shopper audience segments among U.S. retail shoppers. Base: U.S. consumers who purchased clothing, fragrance, shoes/sneakers, beauty products, or baby clothes in the previous six months.


Coupon's terms and conditions

Offer details: Offer expires Wednesday, June 30, 2027. Valid only for new Microsoft Advertising customers in the United States who are first party recipients of the offer email. A new Microsoft Advertising customer is one that has not had an active Microsoft Advertising account before. Limit one promotional offer per new Microsoft Advertising customer. To redeem this offer, customer must create a new Microsoft Advertising account with a primary payment method on file. Once customer completes Microsoft Advertising new customer account setup and spends at least $250, $500, or $750 on advertising charges excluding taxes, the promotional credit of $500, $1,000, or $1,500 will automatically be applied toward additional advertising spend thereafter, until credit is exhausted or the offer expires. For prepay accounts: the minimum qualifying ad spend amount is deducted directly from prepay funds. For postpay threshold accounts: the primary payment method is charged to collect the minimum qualifying ad spend once the account threshold is met. Customers are responsible for the payment of any taxes incurred. If you create your Microsoft Advertising account in a different currency than the one in which your promotional credit has been awarded, the actual amount of the promotional credit may be subject to foreign currency fluctuations. Any portion of the credit not used within ninety (90) days of credit award will expire and cannot be carried over or restored even if the Microsoft Advertising customer switches their payment method. If customer payment method fails, the promotional credit will not be applied. Microsoft Advertising will continue to run and accrue costs after any promotional credit has been exhausted. This offer may not be combined with any other offer, promotional code coupon or discount, separated, redeemed for cash, transferred, sold, or bartered. Microsoft, in its sole discretion, may close your account for any suspected abuse of this offer. Neither the original advertising qualifying spend nor the promotional credit are refundable, in whole or in part. See Microsoft Advertising Terms and Conditions for more details at sign-up. Other terms and conditions may apply. Microsoft reserves the right to cancel, change, or suspend this offer at any time without notice. Your offer may not cover spend accrued on campaigns run on Google Ads and Facebook Ads.

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